Michael T. O'Brien

Saint Luke's Health System (Kansas City, MO)

Social Media Senior Strategist

Aug. 2024-Present

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Social Media Manager

June 2019-Aug. 2024

 

• Works in a team of three to manage social media calendars for the health system, including four metro hospitals, and creates organic content daily for the system’s channels on Facebook, Instagram, LinkedIn, X (formerly Twitter), and Threads.

• Controls content calendars through HeyOrca by having posts peer-reviewed and strategically scheduled for maximum reach.

• Communicates with entity marketing directors daily to coordinate content information, media creation, and client approvals.

• Writes content about patients, employees, and events to increase the quality of channels and boost engagement.

• Shoots short-form videos with iPhone on-site for Facebook and Instagram reels and edits using Adobe Premiere and Capcut.

• Actively monitors engagement rates and responds to comments.

• Creates monthly and quarterly reports of organic social media performance compared to competitors using Rival IQ.

• Projects have been shared by national media including Good Morning America and CBS Sports.

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The frank Agency (Overland Park, KS)

Social Media Specialist

Sept. 2018-March 2019

 

• Oversaw Facebook, Twitter, Instagram, and YouTube channels for iTero intraoral scanner on a regular basis.

• Composed original content by using established brand persona, scheduling organic posts through Hootsuite, managing paid product launch campaigns targeting different countries, and answering online customer inquiries.

• Evaluated paid and organic social media performance metrics to enhance work capabilities.

• Ensured the timely delivery and completion of projects in collaboration with account services and creative departments.

 

NextPage, Inc. (Kansas City, MO)

Marketing Associate

July 2017-Aug. 2018

 

• Produced web traffic and increased brand awareness by writing over 50 published blogs and an eBook for company website.

• Maintained contact with leads, allocated new prospects to account executives, and sustained the accuracy of client information between marketing and sales departments.

• Steered the company’s owned social media channels by allocating content and posting exclusive behind-the-scenes looks.

• Executed entire administrative activities such as leading phone calls, sorting mail, and opening/closing the break room.

 

Kansas City Repertory Theatre (Kansas City, MO)

Marketing Intern

June 2016-Aug. 2016

 

• Rendered exceptional expertise in writing blogs, designing digital promotions, and creating social media content.

• Managed all promotional activities including editing videos and updating theatre website content by using Wordpress.